The lonely dark windows of shuttered shops could soon glow with the frenetic energy of advertising, thanks to new ViVid projection screens. LinkEarth Corp has developed a flexible, cuttable window film full of LCD crystals that turns opaque when a current is applied. Project some video on the film and voila, your dormant storefront comes alive to advertise the latest neuro-implant upgrade or holographic porn.

To achieve this miraculous feat, LinkEarth Corp houses the LCD layer in a spongy polymer acrylic. The acrylic-laced layer can be bent, folded, punctured, or chopped into odd shapes without losing its ability to go opaque. The film is going on sale soon: Expect a 40-inch “screen” to cost about $1500. Projector sold separately, of course.

Link to Gizmodo article